All inclusive guide to Pinterest Marketing

pinterest marketing
pinterest marketing


Pinterest is one of the fastest growing social networks in the world. It’s a platform where you can share your favorite images by pinning them and collecting likes, comments, shares and other social signals. Let’s see what you need to do to make sure that your pinterest marketing works!

Setting up a Pinterest account.

Setting up a Pinterest account is free and easy. You can sign up with your email address or a business account, depending on how you want to use the platform. If you want to promote your brand by sharing photos of products that are similar in style or design, then it would be best to use a business account so that any other users who click on those links will go directly over there instead of going through Google search results.

But if all you want is some fun photo inspiration before heading out into the world, then go ahead and set up an individual profile!

If you’re a business owner and want to use Pinterest for marketing purposes, then it would be best to set up a business account. This will allow you to track how many people are following your company’s profile. As well as see which of your pins were most popular. You can also set up an RSS feed. This allows that whenever someone clicks on one of your links in their browser, it will automatically go over there instead of going through Google search results.

Using and uploading images on Pinterest.

Pinterest is a visual platform, so it’s important to use photos and images in your posts. Images are the most shared content on Pinterest. So if you have any pictures that could be of interest to your audience, they’re a great way to get more traffic and engagement.

Images can also help you improve search engine optimization (SEO). For example: When someone searches “car”, they might see an image of a car as one of their results—and if your post has lots of good-quality photos with relevant keywords in them, this will make sure those images are seen by more people!

Pinterest is a visual platform, so it’s important to use photos and images in your posts. Images are the most shared content on Pinterest, so if you have any pictures that could be of interest to your audience, they’re a great way to get more traffic and engagement.

Joining groups and boards.

Joining groups and boards is an essential part of the Pinterest marketing process. In fact, it’s one of the most important things you can do on this platform.

Joining groups and boards is simple. Just follow one of these links, click “join group” or “join board”. Then fill out your profile information (name/email), then send a message to someone in charge who will approve your request. Once approved, you’ll be able to start sharing content from that specific group or board!

To make sure your pins are relevant to what people want before they see them (and thus increase their chances of being pinned), try searching for keywords related specifically towards those topics before posting those pins. Keep in mind that you should also try not using too many links per post (even though this isn’t allowed).

Mixing up your pinning style.

  • Mixing up your pinning style.
  • Use different pins for different boards, groups, topics and seasons.

However, remember some key aspects:

  • Keep it fun: Pin interesting things that make you smile.
  • Start with a theme: Find an idea that inspires you and then build on it.
  • Have some fun with your boards: Use different boards for different topics, seasons or groups.

Sharing pins for maximum impact.

Sharing pins is one of the most powerful ways to get your content seen by other people.

Here are some tips for sharing pins:

  • Share your own pins. When you create a new pin, it will appear on the “Shared” tab in Pinterest’s search results—and that’s where people will find it! You can also share individual images from your board or videos from YouTube directly from this page by clicking “Share.” If someone has already shared one of these items with you via email, then just forward them another link instead of reposting it yourself (if possible).

When you share a pin, make sure to include a description of what it is and why people should check it out. A good way to do this is by adding hashtags on Pinterest. They’re like keywords that help people find things they might be interested in. You can also add a link back to your website in the description section.

Using keywords for the pin description.

Pinterest is an excellent tool for promoting your business, but it’s not all about the photos. When you post a pin on Pinterest, the description is what people see first and can be used to help improve search engine optimization (SEO).

  • Use keywords in your pin descriptions. The first thing that potential customers see when they visit your profile or board are the pins themselves—so make sure they’re perfect! Make sure each one has at least one keyword in its title, as well as another one or two words near the top of its description. This will help boost traffic from search engines like Google and Bing because those two engines use “keyword density” to determine whether or not something should appear higher up on their pages when someone searches for what you’ve written about.*
  • Don’t overdo it with long descriptions; keep them short enough so people don’t lose interest before reading all of them!

Sending out newsletters to followers

Sending out newsletters to your followers can be a great way to keep them up-to-date on the latest happenings in your business. You can send out coupons, discounts and other offers that will make them more likely to purchase from you in the future.

If you’re planning on sending out newsletters every month or two at Christmas time, then it’s important that you set up automatic email subscriptions so that people don’t miss out on any great deals! It’s also important not to spam subscribers with too many emails as this might cause people not even bother opening them anymore (which means less sales).

Keeping up with pinterest marketing will take you a long way

Pinterest is a powerful tool for marketing your business. It’s also a social media platform, search engine and visual marketing platform all in one. You can use it to find inspiration for new products or services. Share your own ideas with others and even get ideas from other people’s boards.

The best thing about Pinterest is that it’s easy to get started! There are no complicated steps—just sign up with an email address and start pinning away!


Are you ready to get started with Pinterest marketing? If so, we have everything you need right here. There are no tricks or shortcuts when it comes to Pinterest marketing. You’ll need patience and dedication if you want results but the payoff is worth it!

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