An ultimate guide to Instagram Marketing

Instagram Marketing
Instagram marketing

Instagram is the new kid on the block. And with that, comes a lot of questions about how to market your business on Instagram. We’ve compiled this ultimate guide to give you all the information you need to get started in this exciting new world of marketing.

The basics of Instagram marketing

Instagram is a great platform for marketing because of its unique features. It has a large user base. which means that you can gain more followers by using Instagram as your main way of communicating with your target audience.

It is also a visual platform. Hence, if you want to promote your product or service on Instagram then it would be better if you use images rather than text. This is because people are more likely to engage with an image than just reading text.

Another thing about this social media platform is that it is mobile-friendly. Therefore, everyone can access their accounts from anywhere at any time, even if they don’t have an active internet connection while they’re traveling abroad (or anywhere else). 

Another benefit of using mobile devices instead of desktops/laptops when posting updates could mean higher engagement rates. Since people tend to spend as much time scrolling through feeds when they’re on their phones instead. This means that more impressions will be seen per post, compared with desktop screens where people tend not scroll down very much due to lackadaisical scrolling habits among consumers.”

Instagram marketing strategy

The first step in any successful Instagram marketing strategy is to choose which hashtags you want to use and how often you should be using them. It’s important that you pick a good mix. This is because too many or too few could cause your posts not to receive as much exposure as they deserve. 

If there’s one thing I’ve learned over the years, it’s this:

If someone doesn’t see what they’re looking for or want it enough then they won’t click on anything else! So make sure all your posts have at least one relevant hashtag in them. This will help people find your posts easily when searching for related content online later on down the road…

Another thing is about choosing an appropriate location for posting content on Instagram. Moreover, it must be noted whether it works best during certain times (morning/afternoon) versus others (nighttime). This will depend largely upon who exactly is following their accounts. However, there are some general rules-of-thumb worth keeping in mind here too:

  • Start with posting in the morning (early to mid-morning) and then again in the late afternoon/evening. 
  • Don’t post too many times per day (2 or 3 max)

Find a marketing plan for Instagram here.

Creating content for Instagram

Instagram has a thriving community of users who share their interests and have interest in the world around them. You can use this to your advantage by creating content that is relevant to your audience, but not too specific or vague.

For example: If you’re a travel blogger and want to increase followers on Instagram. Don’t post photos of yourself traveling around the world. Instead, make sure that each post is related back to one specific location or experience. For example: “Today I visited London” or “Yesterday I went kayaking in South Carolina.” This will help with engagement because people will be more excited about seeing more posts from this particular user rather than just seeing random pictures of different locations all over again throughout their feed (which would happen if they didn’t know what kind of content was being posted).

Instagram advertising

Instagram advertising is a great way to reach your target audience. You can use the same tools and strategies as you would for any other form of media, including retargeting ads and video ads.

With Instagram, there are two main ways you can advertise: Sponsored Posts and Direct Ads. Both work differently, but both have advantages and disadvantages depending on your needs. Here’s how they differ:

  • Sponsored Posts allow brands to show off their products while also promoting them on a user-generated platform (which means more engagement). This is ideal if you want people who follow your brand or business page to see what it has available at any given time. However, this option comes at a cost—the price per click varies based on factors like: location/date range so make sure yours isn’t too high!
  • Direct Ads allow brands access directly into followers’ feeds where no one else can reach them except for those who accept unsolicited messages from advertisers after following someone already engaged with their own content or interests.”

Advanced strategies for Instagram marketing

Now that you have a solid grasp on the basics, it’s time to get more advanced with your Instagram marketing. Here are some tips for using Instagram in a way that will help you grow your business:

Use stories

Stories are one of the most engaging ways to share content on Instagram. They’re also great for building relationships with followers and creating an experience around them (think: how many times have we all wished our best friend were sitting next to us while we were eating ice cream?).

Create ads

This can be tricky because there is no “best” size or format for an ad; however, there’s no reason not to try them out until they work well for your brand!

Live video broadcasts

Live videos are another great way of connecting directly with fans and increasing engagement levels because everyone has something interesting going on in their lives right now! Try hosting live streams from events such as weddings, birthdays etc., where people might be interested enough about what happens behind-the-scenes before deciding whether or not they’ll buy from you afterwards (more often than not though).

Use hashtags

Hashtags are a great way of finding new audiences and increasing engagement levels. Try using the same hashtags as other influencers in your niche so that you can benefit from their followers’ engagement levels (this is called “co-marketing”).

Use Facebook Live and Instagram Stories

Facebook Live and Instagram Stories are both great ways of increasing engagement levels because they allow you to connect directly with your audience without filters. This allows them to see how you act in real life rather than just what they see on your website, which can make them feel more comfortable buying from you in the future.

You can create an engaging and effective Instagram marketing strategy to grow your business.

Instagram has become a major part of the social media landscape, and it’s not hard to see why. The platform allows you to reach new customers through an engaging and visual format that is easy for your audience to understand.

If you’re looking to grow your business on Instagram, there are a number of ways in which you can do so. For example:

  • Create compelling content that will inspire people who follow your brand or profile on Instagram. This could include photos from events where customers were able to get hands-on with their product or services; pictures of employees at work; videos showing off how much fun they had during their travels abroad (or even just at home); quotes from famous influencers—the possibilities are endless!
  • Advertise products directly within posts featuring those same types of images using hashtags like #productname (for example: “#menswear”). You can also use ads outside these posts if necessary as well but remember: don’t overdo it! If they get too many ads shoved into every single post then no one will want anything else because then what would be left?


If you’re still on the fence about Instagram marketing, it may be time to take action. Even if you only have one or two Instagram accounts, there are so many great tools out there that can help you reach your audience in a way that makes sense for your business.

Learn more in our All – inclusive social media marketing guide

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