Unravel the Secrets of PPC and how it works

PPC ch 6
ch 1 of PPC guide


Welcome to Chapter 1 of Pay-Per-Click Marketing Guide.

Find out about the basics of paid search marketing, pay-per-click advertising, and how to start a PPC campaign.

To begin, let’s discover

What is PPC?

How does it work?

Henceforth, particularly, how can you make it work for you?

First things first: let’s take a look at the basics.

What is PPC?

Pay-per-click (PPC) is a digital marketing model where the advertiser pays a fee each  time someone clicks on their ad. In essence, it is buying visits to your site, rather than ‘earning’ those visits organically.

Advertisers want to direct users who click on their ads to their website or app, so they can complete a valuable action such as buying something.

As advertising platforms, search engines are popular because they display ads related to what users are searching for.

Advertising services like Google Ads and Microsoft Ads operate with real-time bidding (RTB), where advertising inventory is sold in a private automated auction using real-time data.

Search engine advertising is one of the most popular forms of PPC. This method allows advertisers to bid for placement in sponsored links when someone searches for keywords related to their business.

How Paid Search Works

There is an instant auction for every ad spot on a search engine results page (SERP) when it appears.

The winner of the top spot is determined by a combination of factors, such as the bid amount and the quality of the ad.

PPC keeps the wheels turning by holding these auctions. The process starts when a search engine user searches for something.

In the event that advertisers are interested in showing advertisements related to a user’s search query, an auction is triggered based on keywords that are bid on by advertisers.

The ads that win the auction then appear on the search engine results page.

To get involved in these auctions, advertisers utilize accounts on platforms like Google Ads to set up their ads and determine where and when they would like those ads to appear.

Campaigns are used to organize accounts based on location, product type, and other useful categories.

These campaigns are further divided into ad groups that contain keywords and relevant ads.

paid advertisement campaid ad groups

Dive into the next chapter 8 Best Benefits of Using PPC

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