Three cheers!
Welcome to Chapter 2 of AreteBlogs’ all inclusive SEO guide.
It is always small things, divided further into smaller knick knacks that help one to conquer the World.
Likewise, search engine optimization is divided into four major groups. The four groups are further divided into smaller factors that will eventually help you increase your site’s organic visibility and ranking.
The four major groups are:
- On – page SEO
- Off – page SEO
SEO factors work in combination
SEO factors work hand in hand. A well optimised HTMLwon’t do any benefit over a poorly written formatted content, neither can blazing speed can help if your page is not easily crawlable.
On-page SEO factors:
On-page SEO factors are almost in the publisher’s hand.
This includes first and foremost, a well written Content that fulfils the user intent.
Make sure your content proves to be the checkmate. Besides compelling content, professionalism demands you to focus on keywords.
Keyword frequency, relevance, usefulness and progression are key factors to keep in mind while working on content.
Second on-page SEO factor is the architecture of your site, which includes URL optimization, meta tags, header tags, and keyword placement. Your site architecture must help search engine crawlers to navigate your site and help users find what they are looking for.
Lastly, HTML headings, anchor words and more should provide clues both for search engines and for the users.
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Off-page SEO factors
The search engines not only focus on your on-page SEO factors. In fact, search engines evaluate a site more on an authority basis. This authority and reputation is evaluated by the quality of the site’s backlinks, the user’s geographic location and many other factors to deliver the most relevant results.
Toxins
Spams and shady techniques are categorized as toxins. Using them has an aim of manipulating ranking signals to gain an unfair advantage over the competition.
But this usage can backfire as well. Bringing such techniques into practice can cause your page to receive a penalty and your website might be deindexed.
Hold tight, let’s dive into Chapter 3 – How search engines work
