Welcome to Chapter 8 of Arete Blogs’ Complete PPC Guide : Noteworthy Ad Group Best Practices An effective paid search campaign depends on a well-structured account. In order to successfully set up campaigns and ad groups, you should follow these best practices. A competent structure is profoundly connected with your Read more…
Welcome to Chapter 7 of AreteBlogs’ complete PPC guide to learn about keywords and their function in PPC. Keywords are of the greatest importance in a PPC campaign. Keywords are the indicator of where your ads must display. Thereupon, success at PPC can never be achieved without a solid understanding Read more…
Welcome to Chapter 6 of AreteBlogs’ complete PPC guide about Click Through Rate (CTR) and its importance In this chapter you will learn: What is Click-Through Rate What a good Click Through Rate is How CTR impacts your ad rank and quality score As discussed earlier, the PPC model is Read more…
Three Cheers! Welcome to Chapter 5 of AreteBlogs Complete PPC Guide. You might have heard that Google uses Quality Score for PPC. In this chapter you will learn about quality score, how it’s calculated and why it matters. Let’s begin! Before that, if you have not read the previous four Read more…
Welcome to Chapter 4 of AreteBlogs’ Complete PPC Guide A successful PPC campaign begins with a goal-oriented strategy. Have a look on preceding chapters: 1: Unravel the Secrete of PPC and how it work 2: Best Effective and Noteworthy Benefits of using PPC 3: Learn 6 Best PPC Ad Networks Read more…
Welcome to Chapter 3 of AreteBlogs’ Complete PPC Guide. Now, as you have learnt what PPC is and how it works and you know the benefits of using PPC as well. You must be wondering which PPC ad platform suits your business best. In this blog, you will get a Read more…
Three Cheers! Welcome to Chapter two of Arete’s Complete PPC Guide. Let’s begin. Businesses optimally allocate 20% – 25% of their gross revenue to marketing and advertising. Today, customers spend more time than normal on the internet. Thus, it is indispensable for businesses to outreach their potential customers on the Read more…
Ciao! Welcome to Chapter 1 of Pay-Per-Click Marketing Guide. Find out about the basics of paid search marketing, pay-per-click advertising, and how to start a PPC campaign. To begin, let’s discover What is PPC? How does it work? Henceforth, particularly, how can you make it work for you? First things Read more…