Best Effective And Noteworthy Benefits Of Using PPC

Three Cheers!

Welcome to Chapter two of Arete’s Complete PPC Guide. Let’s begin.

Businesses optimally allocate 20% – 25% of their gross revenue to marketing and advertising. 

Today, customers spend more time than normal on the internet. Thus, it is indispensable for businesses to outreach their potential customers on the internet.

Among many other forms of digital marketing, Paid Advertisements (pay-per-click) are one of the most commonly used forms, having a significant impact on the growth of online businesses. 

Learn what is PPC and how it works.

Peerless 10 Benefits of Using PPC

Here are the top 10 benefits of using Pay-Per-Click as your prime digital marketing strategy that will help you boost the number of users, engagement rate and conversions on your website.

1. Pay-Per-Click Ads reach audience cost effectively

Pay-per-click campaigns allow you to easily control your budget, target audience, and ad placement. If you optimize your PPC campaigns regularly, you’ll soon find the sweet spot between budget and results.

2. Paid Ads provide instant traffic

PPC advertising slots already exist – so why not take advantage of them and start generating sales? Organic marketing efforts focus on getting your content to the first page of Google, but PPC slots already exist.

A keyword can take months to climb the organic search rankings. It is essential to build a long-term brand organically, but sometimes instant results are needed as well.

This is where PPC can help. 

3. Paid Ads drive warm leads

You can reach your target audience with pay-per-click ads at the perfect time, when they are actively searching for what you are selling.

By paying per click, you will also be able to put your product in front of users who are already interested in what you have to offer.

How much ‘warmer’ and more cost-effective leads can you ask for?

4. Pay-Per-Click Ads lead to positive ROI

Anything that can be measured can be improved and monetized.

You can easily measure the effectiveness of PPC campaigns, unlike many other advertising options, so you can continuously improve them until they yield a positive ROI.

5. PPC user data helps your SEO strategy

Prior to committing to long-term SEO strategies, you can test your keyword strategy in PPC.

Organic keywords are generally hidden due to privacy reasons, but paid search has no such restrictions, so you can see the keywords that convert, along with their price and percent of conversion.

This means that PPC keyword data can be directly fed into organic search marketing (SEO), as well as used in existing optimisation of metadata, headlines, and keywords.

PPC campaigns allow you to improve all your website content without having to wait for your content to rank organically.

6. PPC Ads don’t depend on algorithm changes

PPC is more stable than SEO and content marketing, which are dependent on changes to search engine algorithms. 

Due to the rarely occurring high-impact changes in pay-per-click algorithms, you can quickly predict how your current and future campaigns will perform based on past performance.

7. PPC ads allow for smart retargeting

Pay-per-click advertising combined with analytics allows you to see how a user interacts with your campaign and retarget those people who didn’t convert.

Let’s assume you run a paid advertisment campaign for a new compost brand. A user clicks on your ad, but doesn’t purchase the product. You can then retarget that user with display ads across the web to keep yourself at the front of their mind.

Retargeting works because you know that the user is already interested in your product, they just might need more time to decide.

By keeping your product at the front of their mind, you increase your chances of converting.

Additionally, you can only show relevant product ads in your retargeting campaign, so the user is reminded of what they are missing.

With this highly-specific advertising strategy in your arsenal, you can help improve brand awareness and draw in new customers.

8. PPC user data benefits your social media strategy

Integrated PPC campaign across search and social can reduce the cost per acquisition while converting significantly more customers than standalone PPC campaigns.

This is because you will get more cross-channel customer data that can be combined strategically to improve your campaigns further.

For example, when advertising on Google, you can use “Audience Observations” to inform your social targeting.

Google’s “Audience Observation” feature allows you to see which audience groups perform better than others and you can use that information in your social media targeting and ad copy to reach even more people.

If you are still unsure about whether to use PPC or not, here are some amazing PPC statistics:

Eye-Opening PPC Statistics

• Over 40,000 searches are processed through Google every second.
• In 2017, 7 million advertisers spent $10  billion in PPC altogether.
• The Google Display Network encompasses over 2 million websites.
• 63% of people say they’ll willingly click on Google ads.
• 75% of people who click on ads say they make the information they’re looking for easier to find.
• Google estimates that PPC helps to increase brand awareness by 80%.
• For local searches, ads claim 25% of all search result clicks.
• Local businesses that target their audience geographically through PPC increase in-store visits by 107%.
• 69% of mobile searches for a local business result in a user calling that business.
• 87% of all businesses invest in social advertising, with 88% of those advertising on Facebook, 15% on LinkedIn, and 15% on Twitter.