In the landscape of long-term investing, smart allocation rests on balancing growth potential, income stability, and risk management. For many investors in Pakistan, Atlas Honda Ltd. (ATLH) a cornerstone in the motorcycle manufacturing sector, offers an intriguing mix: solid profitability, healthy dividends, and manageable volatility. As you explore this company, you’ll find that it appeals to investors seeking a blend of steady returns, capital preservation, and predictable payouts.

Company Overview & Business Model
Atlas Honda Limited (ATHL), a subsidiary of Shirazi Investments (Private) Limited, is Pakistan’s largest motorcycle manufacturer. Originally incorporated in 1962 as Atlas Autos Limited, the company adopted its present name in 1992 following its joint venture with Honda Motor Company of Japan.
Headquartered in Lahore, ATHL manufactures and markets motorcycles, spare parts, and engine oil, catering to both domestic and international markets. Its extensive dealership network ensures widespread product availability and strong after-sale services across Pakistan. Beyond local operations, ATHL exports to Japan, Afghanistan, Bangladesh, Thailand, Nigeria, and Kyrgyzstan, strengthening its international footprint.
With trusted brand equity, consistent product innovation, and alignment with rising mobility demand, the company has cemented its dominance in Pakistan’s two-wheeler market. Its diversified revenue streams — motorcycles, spare parts, and lubricants — combined with efficient operations, make ATHL a resilient player in the auto industry.
Recent Financial Performance
Income statement Five-year performance:
| Atlas Honda Limited | ||||||
| Income Statement (In millions PKR) | ||||||
| Fiscal Year | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | TTM (Jun 2025) |
| Revenue | 93,157 | 131,930 | 135,486 | 159,292 | 203,894 | 218,755 |
| Gross Profit | 6,859 | 9,864 | 9,643 | 12,179 | 22,107 | 25,324 |
| Operating Income | 3,918 | 5,917 | 5,271 | 7,006 | 15,568 | 17,714 |
| Pretax Income | 5,152 | 7,820 | 8,103 | 15,738 | 24,342 | 26,486 |
| Net Income | 3,595 | 5,585 | 5,004 | 9,708 | 15,252 | 16,582 |
| EPS (Diluted) | 28.97 | 45.01 | 40.33 | 78.24 | 122.91 | 133.63 |
Atlas Honda (ATLH) offers long-term investors a compelling mix of growth, dividends, and financial stability. Revenues have surged from PKR 93.2B in FY 2021 to PKR 203.9B in FY 2025, delivering a strong ~21% CAGR. Profitability strengthened as gross profit nearly tripled and net income more than quadrupled, supported by operating leverage and disciplined cost management. EPS has risen consistently, hitting PKR 122.91 in FY 2025 (PKR 133.63 TTM), reflecting sustained earnings momentum. With effective pricing power preserving margins and robust dividend history, ATLH stands out as a resilient, income-generating anchor for portfolios, offering both stability and sector-leading growth potential.
ATHL has successfully passed on cost pressures through pricing strategies while maintaining demand, improving margins year over year.
Balance sheet Five-year performance:
| Atlas Honda Limited | ||||||
| Balance Sheet (In millions PKR) | ||||||
| Fiscal Year | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | TTM (Jun 2025) |
| Cash & Equivalents | 14,288 | 17,425 | 34,703 | 36,370 | 30,099 | 26,696 |
| Total Current Assets | 32,751 | 36,693 | 57,386 | 62,991 | 74,124 | 73,088 |
| Total Assets | 43,030 | 47,423 | 70,038 | 75,944 | 87,342 | 86,543 |
| Total Current Liabilities | 23,119 | 25,226 | 45,917 | 45,346 | 48,953 | 48,551 |
| Total Liabilities | 24,400 | 26,395 | 47,258 | 47,176 | 50,979 | 50,584 |
| Shareholders’ Equity | 18,631 | 21,028 | 22,780 | 28,768 | 36,363 | 35,958 |
On the balance sheet side, Atlas Honda’s balance sheet reflects stability and financial strength, making it attractive for long-term, risk-averse investors. Assets nearly doubled in five years, reaching PKR 87.3B in FY 2025 from PKR 43.0B in FY 2021, driven by capacity expansion and working capital growth. Liquidity remains strong, with PKR 30.1B in cash and a current ratio of 1.5×, comfortably covering short-term obligations. Importantly, the company has been effectively debt-free since FY 2023, ensuring resilience against market volatility. Shareholders’ equity rose to PKR 36.4B, reinforcing a solid capital base. These strengths highlight ATLH as a low-risk, high-quality stock with dependable dividend support.
Debt-free operations and healthy liquidity underscore ATHL’s strong financial discipline, a rarity in Pakistan’s cyclical auto sector.
Cash flow statement Five-year performance:
| Atlas Honda Limited | ||||||
| Cash Flow Statement (In millions PKR) | ||||||
| Fiscal Year | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | TTM (Jun 2025) |
| Operating Cash Flow | 14,444 | 6,172 | 22,438 | 8,362 | 16,298 | 22,219 |
| Investing Cash Flow | -5,302 | 415 | -2,818 | -2,494 | -14,050 | -9,503 |
| Financing Cash Flow | -1,163 | -3,450 | -2,342 | -4,200 | -8,518 | -8,252 |
| Net Cash Flow | 7,980 | 3,136 | 17,278 | 1,667 | -6,270 | 4,465 |
| Free Cash Flow | 13,365 | 4,360 | 19,111 | 6,509 | 14,378 | 20,224 |
Atlas Honda’s cash flows reflect the discipline valued by long-term investors. Operating cash flow, though volatile, remains strong—peaking at PKR 22.4B in FY 2023, dipping in FY 2024, and rebounding to PKR 16.3B in FY 2025; TTM OCF stands at PKR 22.2B. Investing cash flow stayed negative due to capacity and technology investments (–PKR 14.1B in FY 2025), while financing outflows of PKR 8.5B reflect steady dividends. Despite this, free cash flow remained positive at PKR 14.4B in FY 2025 and PKR 20.2B TTM, showcasing a sustainable balance of growth reinvestment and reliable shareholder returns.
Strong free cash flows despite heavy reinvestment indicate ATHL’s ability to self-fund expansion while rewarding shareholders.
Valuation Metrics & Ratios
Profitability Ratios
Return on Equity (ROE):
| Particulars | UoM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
| Return on equity | % | 46.8 | 37.7 | 22.8 | 28.2 | 20.4 | 19.3 |
Atlas Honda’s return on equity (ROE) has climbed from 19.3% in FY 2020 to an impressive 46.8% in FY 2025, a trajectory that reflects not only improved profitability but also outstanding shareholder value creation. Such consistently rising returns highlight the company’s ability to reinvest earnings effectively, manage costs efficiently, and reward investors with both capital appreciation and dividends.
Return on Assets (ROA)
| Particulars | UoM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
| Return on Assets | % | 18.7 | 13.3 | 8.5 | 12.3 | 9.7 | 9.8 |
Atlas Honda’s ROA improved from 9.8% in 2020 to 18.7% in 2025, reflecting far more efficient use of its assets to drive profitability. This steady improvement highlights stronger operational efficiency and a healthier earnings-to-assets conversion, reinforcing the company’s long-term investment appeal.
Net Profit Margin (NPM):
| Particulars | UoM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
| Net Profit Margin | % | 7.5 | 6.1 | 3.7 | 4.2 | 3.9 | 3.6 |
The net profit margin expanded steadily, rising from 3.6% in 2020 to 7.5% in 2025, reflecting stronger cost control and improved pricing power over time.
Valuation Ratios
P/E Ratio:
| Particulars | UoM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
| Price Earning Ratio | Times | 7.7 | 5 | 6.6 | 8.8 | 15.9 | 14.9 |
ATHL’s P/E stood at 7.7× in 2025, lower than its historical average (14–15×), suggesting the stock may be undervalued relative to earnings growth.
P/B Ratio:
| Particulars | UoM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
| Price to Book Ratio | Times | 1.3 | 0.6 | 0.5 | 1 | 1.3 | 1.5 |
At 1.3× in 2025, the valuation stays modest relative to sector peers, suggesting the stock still offers room for upside without appearing overstretched.
Leverage Ratios
Debt-to-Equity:
| Particulars | UoM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
| Debt to Equity | Times | Debt Free | Debt Free | Debt Free | 0.01 | 0.02 | Debt Free |
Debt-free since FY 2023, the company faces minimal financial risk. This shields it from interest costs and enhances flexibility, allowing reinvestment in growth while sustaining reliable dividends for shareholders.
Liquidity Ratios
Current Ratio:
| Particulars | UoM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
| Current Ratio | Times | 1.51 | 1.4 | 1.25 | 1.5 | 1.42 | 1.54 |
The current ratio remained stable at 1.5× in FY 2025, comfortably within industry norms, indicating sufficient liquidity to cover short-term obligations without straining operations or financial flexibility.
Quick Ratio:
| Particulars | UoM | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
| Quick Ratio | Times | 1.3 | 1.2 | 1.1 | 1.2 | 1.2 | 1.1 |
The quick ratio stood at 1.3× in FY 2025, reflecting solid short-term solvency and the ability to meet obligations without relying on inventory liquidation.
Dividend & Payout History
For long-term investors seeking consistent income with steady growth, Atlas Honda Ltd. (ATLH) stands out as a strong candidate. Dividends have risen steadily from PKR 17.5 in FY 2021 to PKR 74 in FY 2025, while yields have averaged a healthy 6–12%, including 7.8% in the latest year. With a payout ratio consistently around 60%, ATLH balances reinvestment with shareholder rewards. Backed by robust cash flows, it offers investors a reliable income-generating anchor with meaningful capital appreciation potential.
| Fiscal Year | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 |
| Dividend per Share (PKR) | 74 | 47 | 24 | 27 | 17.5 | — |
| Dividend Yield % | 7.8 | 12 | 9 | 6.9 | 3.8 | 4.1 |
| Dividend Payout Ratio % | 60.2 | 60.1 | 59.5 | 60 | 60.4 | 60.5 |
Reliable dividends, backed by strong cash flows, make ATHL a compelling income stock in addition to capital appreciation potential.
Navigating Risk: ATLH’s Balance of Stability and Exposure
No investment story is complete without addressing risk — and Atlas Honda (ATLH) offers a measured balance between stability and volatility. Over the past five years, the stock has delivered an average annual return of 44%, but with a standard deviation of 0.734, these gains have come with moderate swings. The Sharpe ratio of 0.444 underscores reasonable risk-adjusted performance, while a beta of 0.65 indicates lower sensitivity to overall market downturns, providing a defensive cushion for conservative investors.
Risk measures:
| Avg annual return(5 years ) | 44% |
| standard deviation | 0.734 |
| sharpe ratio | 0.444 |
| beta | 0.65 |
Beyond stock-level metrics, the company’s financial disclosures highlight a strong risk management framework. Market risk primarily arises from foreign exchange exposure to currencies like the Japanese Yen and USD, though ATLH manages this via hedging and operational efficiencies. Interest rate risk remains limited due to its near debt-free position since FY 2023, significantly reducing vulnerability to tightening cycles. Liquidity risk is comfortably managed, with a current ratio of 1.5×, ensuring short-term obligations are easily met. Meanwhile, credit risk is concentrated in government and defense institutions — counterparties with low default probability.
In essence, ATLH demonstrates a resilient risk profile: moderate volatility, minimal leverage, robust liquidity, and manageable FX exposure. For long-term investors, it offers not only strong return potential but also stability against market uncertainty.
Management & Governance of ATLH
1. Promoter Holding & Shareholder Structure
Atlas Group (Pakistan) and Honda Motor Co. (Japan) are the joint promoters, ensuring strong sponsor backing and access to global expertise. Free float remains limited (~10%), while majority ownership ensures stable control and alignment with long-term strategy
2. Management Track Record
ATLH’s management has demonstrated resilience through multiple economic cycles, maintaining profitability and dividends even during import curbs and inflationary pressures. Their strategic focus on localization and cost discipline has protected margins and market leadership.
3. Transparency & Reporting
The Company publishes detailed financials and “Six Years at a Glance” reports, aligning with SECP/PSX requirements. Audit and oversight structures are robust, with no significant governance controversies in recent years.
4. Board Independence
The board comprises Atlas Group representatives, Honda nominees, and independent directors, ensuring operational oversight with technical depth. Governance standards are aligned with PSX’s corporate governance code.
Industry & Market Position
1. Market Share & Competition
Atlas Honda remains Pakistan’s largest two-wheeler manufacturer, with a dominant share in the commuter bike segment (70–125cc). Monthly sales surpassed 130,000 units in May 2025, setting a new record.
2. Sector Growth Outlook
The two-wheeler industry benefits from Pakistan’s growing urban population, rising middle-class incomes, and demand for affordable mobility. Annual motorcycle sales are expected to grow 6–8% over 2025–27, with electrification adding long-term upside. ATLH’s pilot launch of the ICON e: electric scooter positions it ahead of peers in the EV transition.
3. Regulatory Environment
Government initiatives to localize auto parts, stabilize FX outflows, and promote EV adoption directly benefit ATLH. However, regulatory changes on import restrictions or taxation can pressure margins, as seen during FY 2022–23.
4. Macroeconomic Drivers
Stable inflation (4–5%) and a policy rate of 11% support consumer financing and affordability. PKR appreciation in 2025 reduced input cost pressures, aiding margin recovery. Risks remain from energy tariffs and raw material imports, which could tighten affordability in the low-income commuter segment.
Recent News, Events & Announcements
1. PSX Disclosures
ATLH regularly updates the PSX with financial results, dividends, and corporate actions. The FY 2025 annual results showed record earnings (EPS PKR 122.91) and a final dividend of PKR 30/share.
2. Strategic Developments
In early 2025, the company unveiled its ICON e: electric scooter prototype, marking a strategic shift towards EVs. Capacity investments continued, with PKR 14.1B spent in FY 2025 on plant upgrades and technology.
3. Market Sentiment
Share price surged within its 52-week range of Rs 598–1,260, now trading near all-time highs. Analysts attribute the rally to improved profitability and dividend consistency.
External Economic Factors – Impact on ATLH
- Inflation & Interest Rates: Inflation cooled to ~4% in mid-2025, improving affordability of motorcycles. Stable policy rates support installment-based purchases.
- Currency Volatility: PKR appreciation reduced import costs in FY 2025, but renewed devaluation could compress margins given reliance on CKD kits and parts.
- Energy & Fuel Prices: Higher energy tariffs pressure operating costs and household budgets, potentially curbing demand in lower-income segments.
- EV Transition & Policy: Government incentives for EV adoption could accelerate ATLH’s shift into electric bikes, opening new growth avenues but requiring continued capex.
The Verdict: A Cornerstone Stock for Building Wealth
For investors crafting a resilient long-term portfolio, Atlas Honda (ATLH) is a definitive buy. It masterfully blends explosive growth, fueled by record earnings and market dominance, with exceptional stability from a debt-free balance sheet. Coupled with a generous and reliable ~60% dividend payout, ATLH offers the rare triple advantage of significant capital appreciation, strong income generation, and defensive fortitude. This is a cornerstone stock designed to build wealth steadily through market cycles.
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